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  What Is a Bell Curve? Explained With Five Years of My Whoop HRV

  1,888 nights of my heart rate variability, one shape: what a bell curve is and how to read one.

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  The 68-95-99.7 Rule: Does My Body Follow It? Testing Five Years of Whoop Data

  The most famous rule of thumb in statistics, tested against six of my Whoop metrics. One passes almost perfectly.

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  How to Calculate Your Target Cost per Result for App Campaigns

  Your cost per result isn't a platform number. It's a business number. Here's how to work out what you can actually afford to pay for a trial.

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  Does Where I Live Change How I Recover? Five Years of Whoop Data Across 8 Places

  Five years of Whoop data, eight places: where I recovered best, slept worst and pushed hardest.

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  Why Mobile Marketing Platforms matter and how to use them

  The basics of app attribution and which MMP tools to use to stop flying blind.

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  What are Z-scores? A simple statistical framework for digital marketing.

  The statistical framework that helped scale revenue over 51.4% for a 7-figure business.

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  Did sleeping earlier improve my health? A Data Project using Whoop

  Three years of Whoop data, Z-scores, and one revolutionary experiment: going to bed early.

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  What is a Marketing Funnel? How to Structure and Time Your Campaigns.

  The stages of the funnel, how to time your campaigns, and choosing the right channels.

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  Understanding ROAS (Return on Ad Spend): What It Is, How It Works, and When to Apply It

  What ROAS is, when to use it, and how to use it to push your campaign results even further.