Marketing & Data
Hari Jimenez
5 min read
How to Calculate Your Target Cost per Result for App Campaigns
Your cost per result isn't a platform number. It's a business number. Here's how to work out what you can actually afford to pay for a trial.
Hari Jimenez
3 min read
Why Mobile Marketing Platforms matter and how to use them
The basics of app attribution and which MMP tools to use to stop flying blind.
Hari Jimenez
8 min read
What is a Marketing Funnel? How to Structure and Time Your Campaigns.
The stages of the funnel, how to time your campaigns, and choosing the right channels.
Hari Jimenez
4 min read
Understanding ROAS (Return on Ad Spend): What It Is, How It Works, and When to Apply It
What ROAS is, when to use it, and how to use it to push your campaign results even further.